Atlas Rug Guide is an independent site about Moroccan rugs — what they are, where they come from, how to buy one without being taken advantage of, and how to live with one once it is on your floor.
What this site covers
The site is built around the three things named in its tagline: education, buying guides, and styling advice.
Education. “Moroccan rug” is not one thing. A Beni Ourain from the Middle Atlas, a Boucherouite knotted from recycled clothing, an Azilal with its sparse coloured drawing, a Beni Mrirt, a flatwoven Kilim or Hanbel, a Boujad with its madder-pink ground — these come from different regions, different weaving traditions, and different intentions. Guides here explain where a style comes from, what it is made of, and how it is constructed, so that the words in a listing start to mean something to you.
Buying guides. Most of what goes wrong when someone buys a Moroccan rug goes wrong before the money moves — not knowing what good wool feels like, not knowing that “vintage” and “authentic” are unregulated words that anyone may print, not knowing which questions force a seller to be specific. Buying guides here concentrate on the questions, the checks, and the trade-offs.
Styling advice. Sizing, placement, layering, and the practical business of choosing a rug for the room you actually have rather than the room in the photograph.
What this site is not
This site does not sell rugs. It is not an appraiser and not an authentication service — the Disclaimer explains what that means for you and when to bring in a qualified professional instead.
Coverage here is not for sale. The Editorial Policy sets out the standards each guide is held to, and the Affiliate Disclosure states the site’s commercial position in plain terms, including what it earns today, which is nothing.
About the owner
My name is Md Sharifuzzaman, and I came to Moroccan rugs backwards — through the advertising, not the loom. I’m not a dealer, a weaver, or a designer. I’m a performance marketer in Bangladesh: thirteen years in online marketing, the last seven spent almost entirely on home decor — furniture, lighting, tile, rugs — for brands in the US, UK, Canada, and Europe.
I’ve been on both sides of the page. Back in 2018 I ran affiliate sites in this category. I wrote the buying guides, picked the products, placed the links — and I know exactly how that kind of page gets built, because I built them: you start from what earns a commission and write backwards toward something that sounds like advice. It usually isn’t dishonest. It’s just never complete in the places where completeness would cost you the sale. Then I moved to the other side and spent years writing and testing the copy that sells these products. I’ve read more rug listings than anyone should, closely and for money, and the thing I couldn’t stop noticing is that the sentence that sells a Moroccan rug and the sentence that helps you choose one well are almost never the same sentence.
Some of the brands I work for sell Moroccan rugs. That’s a plain conflict of interest, so let me be direct about what I do about it: this site names no merchant, links to no merchant, runs no affiliate links, and takes no money for a mention — not while that conflict exists. I also run Modern Home Inspo and my ad practice, DecorAdsPro; neither touches this site — no client data, no client images, no client promoted.
I built AtlasRugGuide as the reference I’d want if I were the one deciding — from someone with no stake in which rug you pick, or whether you pick one at all.
Getting in touch
Questions, corrections, and disagreements are all welcome. The Contact page explains how to reach the site.